Market Overview

Experience Canada

Valuable market insights for a better understanding!

Key market insights for our Partners to better understand the business opportunity in Canada!

Canadian population: 36,726,609
Urban population: 80%
GDP per capita: $56,036.08 (#10)
Average household income: $79,000
Average age: 39.9 years
Two official languages: English and French
French speakers: 23.2%
English speakers: 75%
Spanish speakers: 6,775,765
Chinese speakers: 1,487,580


Canada is ethnically a diverse country with the following native languages:

641,100 speak Mandarin.
594,705 speak Cantonese.
statistics canada logo568,375 speak Punjabi.
553,495 speak Spanish.
525,375 speak Tagalog.
514,200 speak Arabic.

(Source: Statistics Canada 2016 Census)

This is important to note, especially for Merchants who offer products or services in these languages.

Based on these statistics, all Canadian Banks, Trust and Insurance Companies have customer support in both official languages - English, and French, as well as in Chinese and Spanish due of the growing prevalence of these ethnic populations in Canada


Industry projections

eCommerce sales are projected to increase to 48% by 2018, bringing the market total to almost $40 billion.

There were over 18 million digital buyers throughout Canada in 2015 and by 2018 this figure is estimated to increase to 20 million digital buyers.


Canadians shop more abroad than domestically, with 67% of digital shoppers purchasing from other countries. Top cross-border destinations include the U.S.A.

Card payments

Debit card holders 94% Credit card holders 79%

Canadian Online Payment Ratio

pie chart for credit card

Credit cardholder

pie chart for debit card

Debit cardholder

pie chart for paypal


Canada's Largest Financial Institutions

Online & Mobile banking key figures

96% of Canadians have a chequing account
68% of Canadians use online banking each week, compared to only 16% that step into a branch
31% mobile app (transaction)
22% mobile app (payment)

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What are Canadians buying online?

small interac logoClothing

small interac logoBooks

small interac logoElectronics

small interac logoMusic

small interac logoGovernment services

small interac logoFlight or travel packages

small interac logoShow or game tickets

small interac logoHousehold goods

small interac logoMovies, video or TV

small interac logoApps for a computer or mobile device