Canadian population: 36,726,609
Urban population: 80%
GDP per capita: $56,036.08 (#10)
Average household income: $79,000
Average age: 39.9 years
Two official languages: English and French
French speakers: 23.2%
English speakers: 75%
Spanish speakers: 6,775,765
Chinese speakers: 1,487,580
• 641,100 speak Mandarin.
• 594,705 speak Cantonese.
• 568,375 speak Punjabi.
• 553,495 speak Spanish.
• 525,375 speak Tagalog.
• 514,200 speak Arabic.
(Source: Statistics Canada 2016 Census)
eCommerce sales are projected to increase to 48% by 2018, bringing the market total to almost $40 billion.
There were over 18 million digital buyers throughout Canada in 2015 and by 2018 this figure is estimated to increase to 20 million digital buyers.
Canadians shop more abroad than domestically, with 67% of digital shoppers purchasing from other countries. Top cross-border destinations include the U.S.A.
Debit card holders 94% Credit card holders 79%
Clothing
42%
Books
34%
Electronics
32%
Music
23%
Government services
26%
Flight or travel packages
40%
Show or game tickets
33%
Household goods
29%
Movies, video or TV
22%
Apps for a computer or mobile device
24%